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How to Increase Awareness with a Strong PR Program! Marketing Articles | February 4, 2010
In this article?Chris Ryan challenges the reader to consider PR as a critical component of the end-to-end marketing process instead of a separate and distinct part of the marketing operation. He also describes how a strong PR can expand your target audience and offers outside-the-box strategies you can try right away.??


Press releases are the backbone of public relations because they are highly informational and tell an ongoing story of the organization?s progress (or lack thereof). Press releases work best, and are published more often, when they are factual instead of sales-oriented Joel Embiid Jersey , and concise instead of wordy. Make sure to optimize your releases for search engines by including keyword rich content and links back to your Website.


Remember that press releases are also referred to as news releases for a reason ? they are supposed to be about news. Examples of legitimate topics for press releases:

Launch of a new product or upgrade to a new version. Compelling story about a customer buying or using your products or services. Winning a product or company award. Major promotions or personnel additions, particularly at the executive level. Strategic partnership deals. Community service projects supported by the company.

PR Can Make a Big Difference!


While PR is usually better at creating awareness than in generating leads directly, you will often get actionable leads from a clever and well-executed PR campaign. When the prospect is interested, either because he or she remembers you from the press release Tobias Harris Jersey , article or news story, you are more likely to gain consideration than if you are unknown to the prospect. That is the essence of the PR strategy?creating awareness, spreading the message, and preparing the groundwork for future sales.??


Consider expanding your target audience with your PR strategy and messaging. In addition to the usual targets of press and analysts Cheap 76ers Hats , make sure you also include:


1.?????? Employees ? Employees should never be taken for granted. They can do more to help you, or hurt you, than any other group.


2.?????? Customers ? They are always an important segment of your public. Their opinion of your products and services is paramount because their willingness to spend money is what allows you to exist.


3.?????? Prospects ? Public relations can be a powerful weapon in the effort to turn prospects into customers.


4.?????? Stockholders ? Whether you are a public or private company, investors have a large stake in the success of your organization.


5.?????? Industry Leaders ? Every industry has a small number of individuals who have the capacity to influence large numbers of others. Building relationships with the right industry leaders can do more for you and your organization than mailing tons of press releases.


6.?????? Community and Government ? Most organizations depend on the loyalty and support of people in the local community. It is a good idea to have community leaders and the local Cheap 76ers Hoodies , state, and federal governments on your side.


Send your press releases, articles, relevant blog postings Cheap 76ers T-Shirts , and other announcements to these groups to keep them in the loop with what you are doing.


Outside-the-Box PR Strategies

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